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ONE Agency created KBC-Radio as part of the new KBC website. This interactive radio is one of the new media channels that is used by KBC to communicate with its KBC-Online clients. In time, KBC-Radio should become a core feature of the website. This online radio marks KBC's decision to go interactive. KBC Radio offers the consumer an extensive choice of channels and music genres. It provides KBC with a new tool to strengthen the bond between the brand and the consumer.

The concept was developed by ONE Agency and greatly boosts the value of the website. The know-how and the different ‘moods’ were conceived by Aristo Music, Leuven. These ‘moods’ offer the listener the possibility to choose the channel that best fits their own mood. Although currently still a beta version, KBC Radio together with similar refreshing ideas promise to make a visit to the KBC website a daily must for all KBC-Online-clients.

KBC-Radio is accessible for KBC-Online-clients who log in on the KBC-Online website. With this Brand Radio concept, KBC has added a new channel to its communication strategy. The high level of interactivity helps to form a solid relationship between KBC and its clients.

Listen to KBC-Radio at www.kbcradio.be