ONE Agency proves its excellence once again with Radio Overtoom. The online player is one of the tools that will
support Overtoom's new web strategy.
In the near future, Overtoom plans to increase its visibility and activity
on the worldwide web. The current webshop, responsible today for
30% of the total revenue, will evolve into a platform that will offer
high added value to its visitors. This strategy will serve Overtoom in
its aim to reach new target groups.
Radio Overtoom offers its listeners two channels, OVERhits and
classicTOOM. The former focuses on more recent hits, while the
the latter offers 'golden oldies' from over the years. Both a
Dutch and French version were developed to answer to the needs of both
language communities. ONE Agency took care of the concept, design
and development.
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