Monthly Archives: April 2010

Brand ambassadors in social media add life to brands

By Hans Van de Velde | April 29, 2010

Recruiting and engaging brand ambassadors and putting them to work in social media can’t be a bad thing, I think, as long as it’s honest and open. My guess is that we’ll be seeing more and more popular peeps in social media who’ll get sponsored by brands. The influence of opinion leaders is obviously leveraged [...]

Posted in opinion, social networks, work | Leave a comment

Lonely Planet’s location-based city guides are erupting!

By Hans Van de Velde | April 19, 2010

Lonely Planet has proven to completely understand social media and the potential of location-based mobile applications for their sector. Their traditional city guides are now packed into location-based applications for the iPhone (great move!). To activate this new product, they’ve cunningly used the eruption of Iceland’s Eyjafjallajokull volcano, announcing: Free iPhone guides for stranded travellers. [...]

Posted in mobile, social networks | Tagged , , | Leave a comment