Running is growing increasingly popular. I’m not a trendspotter or anything, but I never saw that many people who start-to-run, talk about running, motivate each other, share training results, experiences and tips, talk about running equipment, attend mass running events, etcetera, etcetera. There’s a lot going on the latest years about running. This blog post’s [...]
Recruiting and engaging brand ambassadors and putting them to work in social media can’t be a bad thing, I think, as long as it’s honest and open. My guess is that we’ll be seeing more and more popular peeps in social media who’ll get sponsored by brands. The influence of opinion leaders is obviously leveraged [...]
Lonely Planet has proven to completely understand social media and the potential of location-based mobile applications for their sector. Their traditional city guides are now packed into location-based applications for the iPhone (great move!). To activate this new product, they’ve cunningly used the eruption of Iceland’s Eyjafjallajokull volcano, announcing: Free iPhone guides for stranded travellers. [...]
The Christmas campaign website for Coca-Cola Belgium is becoming a tradition. For the past 3 years, you can send your Christmas wishes to your loved ones via a specially designed Christmas campaign website. Each year, there’s this huge Christmas tree in which everybody’s wishes all end up. This year, Amphion did it again and we [...]
As my colleague Camille Reynders pointed out to me, Facebook policy is more severe than most might think. This is the only data that you can keep in your own database for more than 24 hours:
uid User ID
nid Primary [...]
