Recruiting and engaging brand ambassadors and putting them to work in social media can’t be a bad thing, I think, as long as it’s honest and open. My guess is that we’ll be seeing more and more popular peeps in social media who’ll get sponsored by brands. The influence of opinion leaders is obviously leveraged [...]
A successful digital marketing communication project equals a happy customer whose marketing goals are being excelled, thumbs up from end-users and delivery on time & budget. Behind the scenes, it also means working at a humanly reasonable stress level, learning exciting new things, getting a bunch of esteem from colleagues in the business, etc…
Let’s face [...]
Making budget and time estimations is a serious job. Estimate too lightly and your company loses money. Estimate too heavily and you risk losing a job or even risk losing a customer in the end. It’s quite a stressful equilibrium exercise at times. In order to make a serious budget estimation, what you usually try [...]
Allthough e-mail blasting is pretty much an old fashioned way of communicating with customers. It’s still common practice of doing this now and then. Chances are you’ll be using e-mail marketing software and this is basically a web application running on a certain domain url. Now, if you want to send out your direct e-mail [...]
The Christmas campaign website for Coca-Cola Belgium is becoming a tradition. For the past 3 years, you can send your Christmas wishes to your loved ones via a specially designed Christmas campaign website. Each year, there’s this huge Christmas tree in which everybody’s wishes all end up. This year, Amphion did it again and we [...]
As my colleague Camille Reynders pointed out to me, Facebook policy is more severe than most might think. This is the only data that you can keep in your own database for more than 24 hours:
uid User ID
nid Primary [...]
It’s still at a very early startup phase, but I think it can be interesting enough to announce here that a new AS3 framework (yet another) is in the making. The aim of the framework is to provide a consistent structure in which to develop advanced full Flash and Flex websites and let the framework [...]
I don’t claim to be a specialist on the matter, but with my professional
experience and my healthy dose of common sense, I feel confident enough
to have a little say about this. Five simple principles…
1. Constructive criticism
The first topic comes down to respect for people. Insulting someone’s ability is unfair, don’t become personal and just stick [...]
ONE Agency just released a Facebook application built in Flex for Overtoom. We took the Overtoom online radio, converted it into a music quiz and made a Facebook application out of it. I think the idea’s really cool, check out the music quiz here: http://apps.facebook.com/overtoom/
I expect that branded Facebook apps will start popping up like daisies. Check out [...]
I’ve uploaded the slides of the rich music players showcase that I presented at the Adobe User Group meeting yesterday.
For obvious reasons, I can’t give access to Tunify, the professional dj application. However, I’ve made a quick little screen capture to give an idea about what it looks like: demoTunify.exe (24Mb). Also, here are the [...]
