Running is growing increasingly popular. I’m not a trendspotter or anything, but I never saw that many people who start-to-run, talk about running, motivate each other, share training results, experiences and tips, talk about running equipment, attend mass running events, etcetera, etcetera. There’s a lot going on the latest years about running. This blog post’s [...]
Author Archives: Hans Van de Velde
Brand ambassadors in social media add life to brands
Recruiting and engaging brand ambassadors and putting them to work in social media can’t be a bad thing, I think, as long as it’s honest and open. My guess is that we’ll be seeing more and more popular peeps in social media who’ll get sponsored by brands. The influence of opinion leaders is obviously leveraged [...]
Lonely Planet’s location-based city guides are erupting!
Lonely Planet has proven to completely understand social media and the potential of location-based mobile applications for their sector. Their traditional city guides are now packed into location-based applications for the iPhone (great move!). To activate this new product, they’ve cunningly used the eruption of Iceland’s Eyjafjallajokull volcano, announcing: Free iPhone guides for stranded travellers. [...]
Some thoughts on Web project workflow
A successful digital marketing communication project equals a happy customer whose marketing goals are being excelled, thumbs up from end-users and delivery on time & budget. Behind the scenes, it also means working at a humanly reasonable stress level, learning exciting new things, getting a bunch of esteem from colleagues in the business, etc…
Let’s face [...]
Workarounds for ghosting transparent areas in PNG images in Flash (on a 16-bit color display)
See: http://kb2.adobe.com/cps/128/tn_12804.html
Transparent areas are “ghosting” in PNG images in Flash when the monitor is running at 16-bit color display. Ghosting is a semi-transparent image appearing in an area which should be completely transparent.
This is a symptom of the way Flash dithers colors for 16 bit display.
For displaying alpha areas over solid colors, Flash uses a [...]
Some thoughts on budget and time estimations
Making budget and time estimations is a serious job. Estimate too lightly and your company loses money. Estimate too heavily and you risk losing a job or even risk losing a customer in the end. It’s quite a stressful equilibrium exercise at times. In order to make a serious budget estimation, what you usually try [...]
Information overload
Everyone talks about the fact that one of the illnesses today is information overload (as predicted by Toffler long time ago). We drown in information. For example, I have 188 e-mails in one of my personal inboxes. And I have about 10 inboxes more like that. I’m trying to follow a few dozen of RSS [...]
E-mailing from another domain with an SPF record
Allthough e-mail blasting is pretty much an old fashioned way of communicating with customers. It’s still common practice of doing this now and then. Chances are you’ll be using e-mail marketing software and this is basically a web application running on a certain domain url. Now, if you want to send out your direct e-mail [...]
Select all friends on Facebook
Too funny not to post this….
And… it’s a good tip to avoid repetitive strain injury (RSI) in your right index finder.
Suppose you have a Fan page or an Event on Facebook and you want to select all your friends, follow these steps:
1. Open the Invite Friends dialog
2. Post this JavaScript line into your browser’s address [...]
For Christmas… we wanted 1 website and 3 social applications
The Christmas campaign website for Coca-Cola Belgium is becoming a tradition. For the past 3 years, you can send your Christmas wishes to your loved ones via a specially designed Christmas campaign website. Each year, there’s this huge Christmas tree in which everybody’s wishes all end up. This year, Amphion did it again and we [...]

